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Cricinfo is the biggest cricket website in the world. The success of Cricinfo as a sports & lifestyle site within the online marketplace can be attributed to the fact that cricket is a sport which lends itself perfectly to online coverage. The length of time over which matches run, allied to the statistics-rich nature of the game, combine to produce a user experience which is full of content and high in visit frequency – especially to the live scorecards area of the site. This is an extremely attractive package to an advertiser who has the opportunity to open up a regular dialogue with their target audience. Following the remarkable Ashes series in the summer of 2005, interest in cricket in the UK has never been higher. A particularly special year for the sport saw record numbers of fans following the matches. As a result, use of the internet - undoubtedly the best live medium for those cricket fans attempting to follow the matches at work - to keep up-to-date with the fortunes of the England team was greater than ever before. |
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